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fring launches Playgrounds – live Group Video socializing about your favorite subjects

Real time, interactive video chat empowers users to weigh-in on topics of interest, breaking the 140-character constraint

San Francisco, 8 September 2011. fring, the mobile communication service that pioneered mobile video and group video chat, today launches Playgrounds – a new social feature within the fring app that enables anyone to participate in Group Video discussions about subjects that matter to them.

In Playgrounds, fring users actively engage in four-way Video discussions either by browsing a list of open Playgrounds or by creating their own video discussions about what’s important to them. fring users can jump into Playgrounds with other fring users from their iPhone/ iPad/ iPodTouch or Android.

Since launching the worlds 1st Video chat service in November 2009, fring has pushed video chat from a personal communication tool among friends to a more dynamic and social video experience. fring’s Playgrounds adds a new subject-centric approach to Group Video chat, giving users the opportunity to take their passions and engage in live, real-time discussions via video chat.

“Playground Video chat empowers users to video & voice their opinions about things that matter to them. We let users do more than simply ‘follow’ their interests. Now they can actively engage with others via video chat, instead of waiting for character-constrained updates,” says Avi Shechter, CEO and Co-founder of fring.

In addition to public Playgrounds, fring users continue to enjoy free Group Video chat with their friends, two-way video, voice calls and text chat with friends on Android, iPhone/iPad/iPod touch & Nokia Smartphones.

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About fring™

fring (www.fring.com) is a fun, mobile service giving users rich, fun ways to communicate from their phones. fring users enjoy free Group Video chat with any friend and can join Playgrounds to video chat about topics of interest.

fring uses the mobile phone's internet connection to create fun, video experiences for all major Smartphones & tablets (including iPhone/ iPod touch/iPad, Android and Nokia), on any mobile operator, and any mobile internet connection (3G/4G, Wi-Fi, GPRS, EDGE).

fring continues to grow exponentially with tens of millions of users in more than 200 countries, adding more than a million new Smartphone users every month.

fring® fringster™ fring™ logo and the DVQ™ are all trademarks of fringland Ltd.

For more information, please contact:

press@fring.com, Tel: (+972) 549-439-836