fringTM releases API and shares mobile-internet freedom

LONDON, 18th June 2008, fring™ today released the fringAPI™, bringing fringsters a potentially unlimited selection of mobile games, tools, services and communities to enrich their mobile-internet experience.

The fringAPI™ enables third-party web-developers using only XML and JavaScript know-how to bring the fring community new mobile applications and mobile versions of web-based applications, providing access to fring client GUI with web browser extensions and basic phone functions. Tightly integrated within fring, all new applications are enriched with fring’s built-in presence indicators including real-time awareness of users’ presence (online, away, offline, or in a call). Users will benefit from a rich, augmented experience combining a selection of new mobile applications with fring’s award-winning service featuring VoIP talk, multi-community chat, online presence, file transfer, 3G-Wi-Fi auto-roaming and more interaction between fring users (fringstersTM) and their online buddies.

“We built the fring community by harnessing and bringing our users the benefits of internet communication & experience, within the challenging mobile environment. By opening the fringAPI, we are now sharing our “mobile-internet key” to let talented developers worldwide add-on any flavor of mobile internet fun and functionality for our users to enjoy.” Explained Alex Nerst, Co-Founder and CTO of fring. “We’re looking forward to the ride, welcoming the worldwide pool of talented developers to join us in creating the best and broadest selection of mobile internet applications via fring.”

Any fringAdd-on™ application is automatically integrated into the fring interface free of charge with strict privacy control, and becomes widely accessible to fringsters on hundreds of devices1 across platforms, service providers and communities. The fringAPI is currently available for fring clients for Nokia S60 v9.2 and additional devices and platforms will be added in the coming weeks. Developers can obtain information and documentation from the Developer Zone at developers.fring.com.

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fringtm is a mobile internet community and service that enables its users to talk, chat and interact with other fringsters and their internet communities including Skype®, MSN® Messenger, Google Talk™, ICQ, Twitter, Yahoo!™, AIM® and hundreds of SIP providers from their mobile phones.

fring operates on the Voice over Internet Protocol (mVoIP) that allows users to make free calls over mobile and cellular data networks or a Wi-Fi connection. fring uses 3G over mobile phone networks and therefore provides a continuous call connection. fring is 100% free with no subscription costs; consumers simply pay for the data they use under their existing line rental agreement. Completely PC independent, it requires no additional hardware and no location limitations (e.g. Wi-Fi hotspots).

The Beta version of fring was made publicly available in January 2007. fringTM operates on all Symbian Series 60 devices, Sony Ericsson UIQ Smartphones, Windows Mobile and iPhone devices, which currently represent more than 600 mobile handset devices (the full list is available at www.fring.com website)

The fring community includes users across more than 200 countries.

 

	fring™ fringster™ fringing freedom™, fringFriends™, fringAdd-on™ and the fring™ logo are all registered trademarks or trademarks of fringland ltd. All rights reserved.
	Other trademarks are the trademarks of their respective owners. fring is independent from, and not affiliated with, those trademarks owners.
	The “Symbian” trademark is a brand and asset of Symbian Software Ltd.
	This product uses Skype™ but is not endorsed or certified by Skype

Gil Regev, Marketing Communications Manager at fring™
gilr@fring,com, Tel: (+972) 54-2687906