fring™ adds Sony Ericsson UIQ to next generation offering
…it’s fringing freedom!

19th February 2008, fring™ today announced that it has added Sony Ericsson UIQ devices, P1i, P990i, and W960 to the list of handsets supported by the new version of its popular free to download, free to use mobile phone application, launched in London at the beginning of February. The latest version of fring is packed with additional features which enable anyone with a compatible handset1 to talk, chat, and interact with other fring users (fringstersTM) from their mobile phones. The new feature-rich fring offers an enhanced chat client, unique file transfer functionality, and local language options.

Over the past 12 months since the soft launch of its service, the fring offering has developed rapidly, and with its next generation version launching today, fring is going beyond it’s mobile VoIP heritage, evolving into a mobile internet service & community in its own right, enabling users to talk, chat & interact with other fringstersTM and with all of their favourite online communities, from their mobile phones.


 

freedom to swap files and interact whether you’re mobile or on your PC

With fring’s new file transfer feature2, fringsters can swap music tracks, pictures, video clips and other files between each other, from mobile to mobile and mobile to PC quickly and reliably without the need for MMS, cable, Bluetooth, or Infrared connections. And because its fring, the connection is made via the phones’ mobile internet capability, using the already paid for data plan, so there’s no extra cost. fringsters simply choose whether to send the files from fring to fring, or via their PC with their MSN2 application.


 

freedom to take your internet communities mobile

fringsters enjoy voice calls over the mobile phone’s internet channel, and real-time instant message chat instead of SMS with a new comprehensive list of the favorite internet communities from their mobiles – fringTM, Skype®, MSN® Messenger, Google Talk™, ICQ, Twitter, and now Yahoo!™ AIM®, with familiar PC-style indicators that cleverly display whether their contacts are online, away, offline, in a call, on their mobiles or in front of their PCs.

The new fring version has enhanced chat features including new real-time displays alerting the user of new incoming chat, real time typing indication and easier navigation between different chat windows, making for rich PC-style interaction.

fringsters can also choose to activate the fringME! web feature, making themselves contactable from any PC via their own web pages, blogs, home pages, email signatures, MySpace, and soon Facebook pages. A fringster can add the fringME! feature to almost anywhere he or she has an internet presence.

fringME! also allows fringsters with GPS enabled handsets to choose whether to have their real-time location displayed via a pop-up GoogleMap.


 

fringing global freedom

Furthermore, in response to fring’s phenomenal international growth (users in more than 160 countries in 12 months!) the new client version is now available in seven language options - English, French, Spanish, German, Italian, Russian and Chinese.


 

rethink the way you use your mobile

fring is encouraging and empowering people to rethink how they use their mobiles, and explore the full potential of the mobile internet.

Co-founder and CEO of fring, Avi Shechter commented: “Mobile phone owners are clearly attracted by sophisticated devices, but often use only their most basic features. We believe the future will see the mobile device at the heart of the users’ communication and internet experience.

“fring is breaking down the barriers that have traditionally existed between the fixed and mobile internet environments, making it easier than ever for people to stay connected with all of their online buddies and communities and enjoy a rich and exciting mobile internet experience.

“We are witnessing something of a revolution; fring is changing the way people interact with their mobile and internet worlds on a daily basis. fring is bringing freedom of choice to people allowing them to declare their mobile independence, and take control of how they make and retain connections with each other.”


 

it’s fringing easy

fringsters can continue to benefit from:

Free voice calls (VoIP) using any mobile Internet connection to local and international calls
Real time, live chat with all your fring and PC based IM buddies
One contact book – integrating all your mobile and online community contacts from fringTM, Skype®,
      MSN® Messenger, Google Talk™, ICQ, Twitter, and now Yahoo!™ and AIM®
Instant visibility of which contacts are online and available with colour-coded contact icons
Low-cost calls to landlines and regular mobile contacts using SkypeOut™ or SIP provider accounts
 

All that is needed is a compatible mobile handset and an internet connection – Wi-Fi, 3G, GSM, GPRS or EDGE. To download the new fring, visit www.fring.com

- ends -

 

fring™ is a mobile internet community and service that enables its users to talk, chat and interact with other fringsters and their internet communities from their mobile phones.

fring was “soft-launched” in January 2007 and already enjoys users worldwide in over 160 different countries.

fring operates on the Voice over Internet Protocol (mVoIP) and is optimized for the 3G network and therefore provides a continuous call connection. fring is 100% free to download and use, with no subscription costs; consumers simply pay for the data they consumer under an existing data plan with their network operator. Completely PC independent, fring requires no additional hardware and no location limitations.

* fring operates on all Nokia Symbian Series 60 devices, Sony Ericsson UIQ Smartphones, Windows Mobile Devices, which currently represent around 450 mobile handset devices. The new features of file transfer, language integration and chat enhancements are initially available on Nokia Symbian Series 60 devices only. Full list see www.fring.com

	fring™ fringster™ fringing freedom™, fringFriends™, fringAdd-on™ and the fring™ logo are all registered trademarks or trademarks of fringland ltd. All rights reserved.
	Other trademarks are the trademarks of their respective owners. fring is independent from, and not affiliated with, those trademarks owners.
	The “Symbian” trademark is a brand and asset of Symbian Software Ltd.
	This product uses Skype™ but is not endorsed or certified by Skype

Gil Regev, Marketing Communications Manager at fring™
gilr@fring,com, Tel: (+972) 54-2687906

* File transfer is currently available from fring to fring, fring to MSN and MSN to fring, with more serv