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fring launches Dynamic Video Quality (DVQ™) Mobile Calling, delivering network-optimized service to 10s of millions of fring users

London, United Kingdom, 5 December 2010. fring, the mobile communication service that pioneered mobile IP video calls last year, today announces the rollout of its network-optimized DVQ™ mobile video calling technology.

fring’s proprietary DVQ (dynamic video quality) technology adjusts video bit rate and frame rate according to the specific device to match current network bandwidth during a call, delivering the best possible video picture quality for available bandwidth between call peers. Where network capacity is constrained, fring's DVQ technology dynamically adapts the video picture quality, rather than losing the video call while providing the best possible audio quality. In addition, with an integrated DVQ indicator, fring intelligently notifies users of changes in their network strength in real time.

With DVQ technology, fring continues to deliver its popular, rich-communication services while responsibly utilizing network bandwidth. Mobile eco-system resources are core to fring's product’s design and its use: DVQ technology adjusts to match bandwidth at every point of every call. This adaptive nature allows for changing call conditions and network availability which translates into more connected calls and fewer dropped calls. Importantly, users enjoy rich video calling according to network congestion and in step with operator’s bandwidth availability - at all traffic hours.

“In the year since pioneering mobile video calls, we’ve seen that users network conditions change dramatically during and between video calls. That’s the nature of mobile experiences in heterogeneous networks,” said Alex Nerst, Co-Founder & CTO of fring. "DVQ lets users make the best use of the peer- to- peer network capacity available at any moment during a video call, regardless of if they're stepping into an elevator, commuting on a train or simply walking away from their WiFi hub.”

DVQ™ technology is compatible with all mobile data bearers: 3G, 4G, WIMax and WiFi.

fring's DVQ™ technology is currently available from the iPhone App store and the Android market. See demo video here.


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About fring™

fring (www.fring.com) is a mobile communication service that gives users internet-rich communication from their mobile phones. fring members make free video calls, voice calls and live chat to friends on the fring network and to other social networks.

Users can also make almost-free calls to friends and family worldwide to any landline or mobile phone from 1c/minute via fringOut (currently available on Android and Symbian).

fring leverages the mobile phone's internet connection to create these communication experiences. fring is available on all major Smartphones (including iPhone, iPod, Android and Symbian) on any mobile operator, and any mobile internet connection (3G/4G, Wi-Fi, GPRS, EDGE).

fring continues to grow exponentially with tens of millions of users in more than 200 countries, adding more than a million new Smartphone users every month.

fring ® fringster™ fring™ logo and the DVQ™ are all trademarks of fringland Ltd.
 
For more information, technical briefings or to arrange an interview please contact:

press@fring.com, Tel: (+972) 549-439-836

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