fring and Eutelia sign a co-marketing agreement for the Italian market

Milan, 26 September 2007 - fring™, the world leading mVoIP (mobile VoIP) provider, and Eutelia, one of the top five Italian telecommunication carriers in terms of network coverage and revenues, have signed a co-marketing agreement. fring will provide Eutelia users with a dedicated version of the fring application, which will be available to users via Eutelia websites giving them the capability of easily making Eutelia SIP calls on their mobile phones.

The fring client downloaded via simple SMS from the Eutelia website (www.euteliavoip.com) pre-configures the users’ Eutelia SIP credentials automatically, facilitating Eutelia calls and user benefits from their fring-supported mobile handset. Users simply choose a contact from their fring contact list, and select EuteliaVoip to directly dial over 3G, GPRS or Wi-Fi according to their preference. With fring , Eutelia users can also communicate with all of their Skype®, ICQ, Twitter, Google Talk™ and Windows Live Messenger (MSN) buddies from one integrated contact list.

“fring is pleased to cooperate with Eutelia to bring the choice and freedom of VoIP communication to mobile users. ”, commented Avi Shechter, co-founder and CEO, fring. “The agreement with Eutelia is an additional demonstration of the fact that fring is committed to focus on the user needs, driving to facilitate an easy to use, rich mobile VoIP experience."

Giovanni De Stefano, General Manager, Eutelia, said: “The agreement with fring will benefit our users with a true ‘user friendly’ mobile VoIP & SIP offering, directly from their mobile handsets. Giving Eutelia users with one of the most comprehensive VoIP services both within Italy and internationally, fring is full of very useful features, perfectly integrating in traditional fixed and new wireless networks.”

fring is a free, downloadable mobile phone application enabling mVoIP (mobile VoIP) calls, real-time presence and live chat with multiple IM providers over mobile data networks or Wi-Fi connections. fring mVoIP application offers real mobile independence to all users of mobile phones and smartphones. It allows them to roam freely on wireless networks (GPRS, 3G, Wi-Fi) and enjoy the benefits of multiple IM and SIP providers from one integrated contact list.

fring is enhanced with real-time contact availability (presence) to help users select, among other factors, the best call provider before dialling, based on the recipient’s availability, reception quality and call cost. Users can also save money by utilising free Wi-Fi Internet access or fixed Internet data plans over 3G or GPRS, instead of mobile airtime (GSM) minutes. fring is PC and operator independent, and does not require any dedicated hardware

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fring™ is a mobile Voice over Internet Protocol (mVoIP) application that allows users to make free calls and live chat over cellular data networks or a Wi-Fi connection. Optimised for 3G over mobile phone networks with GPRS and Wi-Fi roaming, fring provides a continuous call connection. It is 100% free with no subscription costs; consumers communicate over Wi-Fi or simply pay for the data they use under their existing line rental agreement. Completely PC-independent, it requires no additional hardware and is not dependent on Wi-Fi coverage. fring also integrates with PC based IM networks and hundreds of SIP providers, allowing users to choose the carrier and network of preference for every call or chat session. For further information please visit www.fring.com.

Notes to editors:

	fring, fringsters, fring a friend and the fring logo are trademarks of fringland Ltd.
	Other trademarks are the trademarks of their respective owners fring is independent from, and not affiliated with, those trademarks owners
	The “Symbian” trademark is a brand and asset of Symbian Software Ltd.
	This product uses Skype™ but is not endorsed or certified by Skype

The EuteliaVoIP network is a project of Eutelia S.p.A,, the Italian telecommunication provider listed at Milan Stock Exchange. EuteliaVoIP, founded in 2005 with the name Skypho, is the leading Italian provider of VoIP, thanks to the more convenient costs in the market and to a complete platform which includes telephony, fax, Wi-Fi connectivity, reselling features for private and organisations, electronic commerce and a community. EuteliaVoIP offers call transfers, telephone secretary and number portability services. EuteliaVoIP is based on open technology, it adopts a SIP protocol and offers numbers for nine countries in the world. www.euteliavoip.it.

Download fring''s press kit (ZIP)

For more information, please contact:

Gil Regev, Marketing Communications Manager at fring™
gilr@fring,com, Tel: (+972) 54-2687906

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