fring™ Rings in Mobile VoIP Freedom of Choice

LONDON , 26 March 2007 – fring today announced that it is the first company to facilitate true mobile independence by enabling fring users to choose any SIP provider to make mobile VoIP (mVoIP) calls to regular phones. For the first time, fring users (fringsters) can easily pick-and-choose between their favourite SIP-based VoIP networks, even without a SIP-enabled phone.

This pioneering development from fring benefits mobile users who are now free to communicate using hundreds of SIP providers to make SIP-to-SIP calls and SIP calls to regular landline and cellular phones. fring has also broken the technology barrier to enable fringsters to use SIP provider accounts even if their handset does not support SIP. fring is pre-programmed to recognise several SIP providers including GizmoProject, VoipCheap and VoipStunt, but users can easily configure many other providers through a simple guided process.

“Enabling SIP is another example of fring openness and our drive to empower consumers with real mobile independence - by allowing them to choose the provider of their calls, regardless of mobile operator,” explains Avi Shechter, co-founder and CEO, fring. “ fringsters can now simply choose how they want to call or chat with a one-click choice from their contact menu to other fringsters, to PC based IM buddies, or to landlines and other cellular phones using GSM, fring, Google Talk, MSN, Skype, SkypeOut or SIP.”

fring compatibility with SIP providers allows mobile users to save money by communicating through their operator’s data package, using their choice of VoIP provider rather than traditional more expensive “talk” airtime. Reduced calls charges are shared with family and friends who benefit from cheaper deals when calling fringsters on their SIP VoIP-in, or SkypeIn numbers.

To view how to initiate a SIP call, visit www.fring.com/blog

Download fring''s press kit (ZIP)

For more information, please contact:

Gil Regev, Marketing Communications Manager at fring™
gilr@fring,com, Tel: (+972) 54-2687906

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