fring™ Awarded The Red Herring 100 Europe 2007

LONDON , 23 March 2007 – fring™ today announced that it has been recognised as one of the official winners of The Red Herring 100 Europe 2007 awards, which selects the 100 “most promising” companies driving the future of technology.

The Red Herring editorial board has diligently surveyed the entrepreneurial scene throughout the EMEA region (Europe, Middle East and Africa), and selected 100 companies that are leading the next wave of innovation. The winners will be celebrated at the Red Herring Venture Market Europe (VME) event in Cannes on March 25-27 at the Intercontinental Carlton.

“This esteemed “Red Herring 100 Europe 2007” award is a welcomed acknowledgement of our achievements in empowering users with mobile independence to choose the provider of their phone calls over the network of their choice,” commented Avi Shechter, co-founder and CEO. “Delivering the future of open mobile telephony, fring users can already choose to communicate using fring, Skype, Google Talk and Windows Live Messenger (MSN) over 3G, GPRS, Wi-Fi or traditional cellular networks, with others coming soon.”

Based on mVoIP (mobile VoIP) technology, fring is a free, PC-independent, downloadable mobile phone application that enables anyone with a compatible handset to talk and chat to other fring users and Skype and GoogleTalk contacts for free. fring users calling over 3G mobile networks use only the data within their existing subscription agreement and are not charged for air time. It can also be used over Wi-Fi at home, in the office or at the many “hot spot” cafes making mobile calls completely free. fring is mobile- operator independent and is available by SMS invitation from a fring user or by registering at www.fring.com

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Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com

fring™ is a mobile Voice over Internet Protocol (mVoIP) product that allows users to make free calls over mobile and cellular data networks or a Wi-Fi connection. fring uses 3G over mobile phone networks and therefore provides a continuous call connection over Wi-Fi, 3G and GPRS. It is 100% free with no subscription costs; consumers simply pay for the data they use under their existing subscription agreement. Completely PC independent, fring requires no additional hardware and no location limitations (e.g. Wi-Fi hotspots). fring also integrates with Skype, Google Talk and MSN networks, meaning their users can now make Skype, Google Talk and MSN Messenger calls from their mobile on any mobile network.

fring also offers the option of Wi-Fi connectivity. It works over Wi-Fi networks in the home, office or on the move. Users can identify the network they want to use, enter necessary security details and assign a profile. For further information please visit www.fring.com.

Download fring''s press kit (ZIP)

For more information, please contact:

Gil Regev, Marketing Communications Manager at fring™
gilr@fring,com, Tel: (+972) 54-2687906

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