fring™ Named in the 2007 “Pulver 100”

LONDON , 22 March 2007 – fring™ will announce its position on the 2007 “Pulver 100” – an annual listing of the top 100 privately-held growth companies that are said to truly represent the future of IP Communications. fring will be honoured, along with the other winners, this week (19 – 22 March) at the Spring 2007 VON Conference and Expo scheduled to take place at the San Jose Convention & Expo Centre.

fring , the world''s first peer-to-peer mVoIP (mobile VoIP) application, supports mobile voice, chat & presence. The free solution enables anyone with a compatible handset to talk and chat to other fring users as well as Skype, Google Talk & Windows Live Messenger (MSN) contacts for free. fring can be used over Wi-Fi incurring zero airtime costs, or 3G and GPRS networks over the users’ existing data subscription rather than GSM “talk” air time. fring is mobile- operator independent and PC-independent, and is available by SMS invitation from a fring user or by registering at www.fring.com.

“This esteemed 2007 “Pulver 100” award is an appreciated acknowledgement of our efforts to empower users to truly benefit from internet-mobile convergence,” commented Avi Shechter, co-founder and CEO. “ fring users can now choose to communicate using fring, Skype, Google Talk and Windows Live applications with all over their friends, and even to regular landline and cellular phones. We will continue to unleash more communication choices over the coming weeks, months and years.”

Boaz Zilberman , fring Co-founder and Chief Product Architect, will be speaking on the Spring VON panel about Disrupting the Wireless Model this Thursday, March 22nd, 10:30 - 11:45.

“The “Pulver 100” is the IP communications industry’s first and foremost award listing, and it continues to grow in significance, because companies like fring continue to spread IP communications via their mobile VoIP application,” said Jeff Pulver, founder and chairman of Pulvermedia. “We’re proud to name fring in this year’s Pulver 100.”

fring currently supports Nokia Symbian 8 and 9 devices, including Nokia 6110, 6630, 6680, 6681, 6682, N70, N71, N72, N73, N75, N77, N80, N90, N91, N92, N93, E60, E61, E61i, E65, & E70

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Originally introduced in 2002, the Pulver 100 features private companies that impact the distribution of communications and entertainment with Internet technology. These companies have substantial real-world deployments and enjoy significant growth rates. The value chain characterized by the Pulver 100 differs from the vertically integrated model of the last century, focusing more on the direct interface to customers and consumers which has been brought about by the Internet. For additional details on the 2007 Pulver 100, please visit www.pulvermedia.com.

fring™ is a mobile Voice over Internet Protocol (mVoIP) product that allows users to make free calls over mobile and cellular data networks or a Wi-Fi connection. fring uses 3G over mobile phone networks and therefore provides a continuous call connection. It is 100% free with no subscription costs; consumers simply pay for the data they use under their existing line rental agreement. Completely PC independent, it requires no additional hardware and no location limitations (e.g. Wi-Fi hotspots). fring also integrates with Skype, Google Talk and Windows Live Messenger (MSN) networks, meaning their users can now make VoIP calls and chat with their IM contacts from their mobile, anytime and anywhere, over any mobile network.

For further information please visit www.fring.com.

Pulvermedia is the leading integrated media company, building communities and providing ready marketplace access through its unparalleled blend of trade shows, publications, web channels, and progressive cutting-edge media. And as the foremost integrated media company, Pulvermedia is ideally poised to deliver a vast range of messages to a wide variety of audiences, including technology buyers and sellers, government regulators, industry analysts, luminaries, pundits and bloggers.

For more information, please visit www.pulvermedia.com.

Download fring''s press kit (ZIP)

For more information, please contact:

Gil Regev, Marketing Communications Manager at fring™
gilr@fring,com, Tel: (+972) 54-2687906

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