fring launches customised mVoIP for Cloud users

LONDON , 21 May 2007 – fring, the world’s leading mobile VoIP provider, together with The Cloud, Europe’s leading wireless broadband provider, today announced the launch of the fring mobile VoIP (mVoIP) client, which will be specially optimised for The Cloud. The joint service facilitates fring mVoIP communication for all Cloud users, allowing them to call and chat for free to other fring users and to Skype, Google Talk, Windows Live Messenger (MSN) and SIP contacts over The Cloud’s Wi-Fi networks in addition to other Wi-Fi, 3G and GPRS networks.

“As a leading provider of Wi-Fi access across Europe, we are constantly expanding the range of innovative services we offer. Partnering with fring enables our users to easily access The Cloud from their regular GSM handsets to make free mobile Internet calls and real-time chat,” stated Owen Geddes, Director of Business Development at The Cloud.

fring enabled phones will automatically recognise, login and register on The Cloud network so users can make free mobile phone calls, chat and access the Internet over their Wi-Fi connection with their fring and Cloud credentials automatically activated and synchronised.

“Auto-connection to The Cloud’s Wi-Fi network, which covers the City of London as well as 7,500 locations across the UK, will give fring users easier freedom of movement to mVoIP talk and chat with unaided Internet access from their mobile handsets” said Roy Timor-Rousso, VP Product Marketing, fring. “This Wi-Fi offering further helps users declare their mobile independence by letting them choose the preferred mobile communication network and provider for each phone call, be it their traditional cellular operator or Skype, Google Talk, Windows Live Messenger (MSN) or SIP providers over their Cloud or alternative Wi-Fi connections, 3G or GPRS.”

Last month The Cloud switched on Europe’s most comprehensive and advanced Wi-Fi network, covering the entire of the City of London, giving the 350,000 people who work in and visit the area wireless broadband access across the City.

fring application is currently in BETA, compatible with the following Nokia handset models: 6630, 6680, 6681, 6682, N70, N72, N80, N80i, N90, N95, N71, N73, N75, N91, N92, N93, E60, E61,E70, N95,and E76

- ends -

fring™ is a mobile Voice over Internet Protocol (mVoIP) product that allows users to make free calls over cellular data networks or a Wi-Fi connection. fring uses 3G over mobile phone networks and therefore provides a continuous call connection. It is 100% free with no subscription costs; consumers simply pay for the data they use under their existing line rental agreement. Completely PC-independent, it requires no additional hardware and no location limitations (e.g. Wi-Fi hotspots). fring also integrates with the Skype, Google Talk & MSN Messenger networks, allowing users to take all their PC buddies with them when away from their desk.

fring also offers the option of Wi-Fi connectivity. It works over Wi-Fi networks in the home, office or on the move. For further information please visit www.fring.com.

The Cloud offers sophisticated national wireless LAN coverage across hotspots and city networks throughout the UK, Nordics, Germany and The Netherlands. The Cloud''s infrastructure is a multi-service provider platform, which allows providers such as ISPs, mobile operators, gaming, VOIP and broadband companies to offer a fully branded wireless LAN experience to their customers. With The Cloud, site owners maximise their revenue potential by supporting all major service providers at their location and customers enjoy choice of provider and the best possible user experience. Launched in mid 2003, The Cloud actively partners with O2, BT, Vodafone, Skype, iPass, Telenor, fring and Nintendo, among others, to facilitate the growth of open platform wireless broadband services across Europe.

The Cloud’s investors, include 3i, Accel and the Scandinavian VC, Provider Venture Partners. The Cloud was recently nominated as a Technology Pioneer at The World Economic Forum and as a Red Herring Top 100 Company. www.thecloud.net

Download fring''s press kit (ZIP)

For more information, please contact:

Gil Regev, Marketing Communications Manager at fring™
gilr@fring,com, Tel: (+972) 54-2687906

For media enquiries please contact: