Privacy Policy of fring™

Thank you for visiting http://www.fring.com (the "Site") (together with the fring network, the fring software, all other services offered and websites operated directed or indirectly by fringland Ltd., the "Site and Services"). Your privacy is important to us. To better protect it, we provide this policy ("Privacy Policy") explaining our online information practices and those related to use of fring downloadable software, and the choices you can make about the way your information is collected and used at the Site and Services. This Privacy Policy forms part of the Terms of Use, which are binding on you and are available at http://www.fring.com/terms/. If you download or use any of fring's Site and Services, you also agree to be bound by the fring end-user license, available at http://www.fring.com/license/.

Introduction

We respect your online privacy and recognize your need for appropriate protection and management of any personally identifiable information ("Personal Information") you share with us or which is available to us through the Site and Services. Personal Information means any information that may be used to identify an individual, including, but not limited to, a first and last name, personal profile, real-time geographic location of your mobile device, a home or other physical address, a phone number and an email address or other contact information.

When you sign up for and use the Site and Services and complete or update your profile, we store the Personal Information you provide and may record information about your usage. We offer contact importer tools to match you with new fring buddies. If you do not want us to utilize these tools, you can select the applicable options at Add-ons > Address Book.

We may transfer your Personal Information within fring or to fring's third-party service providers and business partners, but only to provide services on the Site and Services or to you, across borders, and from your country or jurisdiction to other countries or jurisdictions around the world. To the extent that fring "co-brands" an Internet page, or product or service with another party, the Personal Information that you choose to provide to such co-branded service will be handled by either party and in accordance with this policy for fring, and the third party's policy. A "co-branded" page or service is one which bears both the fring and third party names, branding, graphics or anything else which makes it clear that you are viewing a co-branded service. Please be sure to read fring's and the third party's privacy policies before entering or providing information to a co-branded page or service.

Uses

We use and store the Personal Information we collect internally to:

• Deliver the best possible service to you, such as improving the fring software user interface and maintaining a consistent and reliable user experience;
• Provide you personalized content and advertisements;
• Improve and/or target your use of the Service and match you with fring buddies;
• Fulfill your requests for products, programs and services;
• Communicate with you and respond to your inquiries;
• Conduct research about your use of the Site and Services;
• Check your version of the fring software and download upgrades so that you have the most current version and
• Help offer you other products or services that may be of interest to you.

People included in your contact list may be able to see your online presence (including whether you are mobile) and username, as well as any information that you choose to add to your profile, including images, photos, links, nicknames and custom status indicators. If you participate in fring’s Playgrounds, you agree to share your real-time video and name with other users. Participants may record or broadcast any Playground participation without fring’s or users’ consent. Such user-generated content is considered a User Submission (as that term is defined in the Terms of Use). If you open a Playground session, this Playground will be accessible to other users. Any improper Playground behavior should be flagged to abuse@fring.com including details of participants and inappropriate behavior, but fring does not warrant that it will necessarily monitor or follow up. Other users may be able to see your username and nickname, as well as any information that you choose to add to your profile, including online presence, first name, last name, images, photos, links, date of birth, country, gender, occupation, interests and custom status indicators. Such users may contact you based on this information. Other users may also add you to their fring buddy list by specifying your mobile phone number or other identifying information (such as email addresses, aliases or screen names on other services) and we may make such additions once such user provides us with such identifying information. In addition, to the extent you give us permission through the contact importer tool, we may match existing fring contacts with your phone book contacts. fring may also provide that your online presence (including whether you are mobile) is indicated in other programs used by Users. When you use fring software, fring may include a message indicating such usage.

We may also disclose your Personal Information if we have a good faith belief that disclosure of such information is helpful or reasonably necessary to i) comply with any applicable law, regulation, legal process or governmental request, ii) enforce our Terms of Use or software end-user license, including investigations of potential violations thereof, iii) detect, prevent, or otherwise address fraud, security or technical issues, or iv) protect against harm to the rights, property or safety of fring, its users, yourself or the public.

Cookies and Other Tracking Technologies

Some of our Site and Services pages utilize "cookies" and other tracking technologies. A "cookie" is a small text file that may be used, for example, to collect information about Site activity. Some cookies and other technologies may serve to recall Personal Information previously indicated by a user. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them.

You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser, but please note that if you choose to erase or block your cookies, you will need to re-enter certain identifying information should we in the future require such information to gain access to certain parts of the Site and Services.

Tracking technologies may record information such as Internet domain and host names; Internet protocol (IP) addresses; browser software and operating system types; clickstream patterns; and dates and times that our Site and Services are accessed. Our use of cookies and other tracking technologies allows us to improve our Site and Services and your web experience.

To protect your privacy, we have adopted the following principles which are specified below:

• Notice
• Choice
• Security

Notice

We do not provide your Personal Information to third parties, except for third parties who may perform services for the Site and Services, to permit access to your UserID or telephone number to permit other Users to add you as a friend, or as otherwise described in this Privacy Policy. fring does not intend to transfer Personal Information without your consent to third parties who are not bound to act on fring's behalf unless such transfer is legally required. Nevertheless, in the context of a sale or transfer of all or part of our assets to a third party, your Personal Information may be one of the transferred assets.

Regardless of your decision regarding the sharing of your Personal Information, we may share broad aggregate demographic data and related usage information with our business partners. This aggregate information does not contain any Personal Information that can identify an individual user.

Choice

By using the fring software and Site and Services, you agree to make available your phone number to fring. You may choose whether or not to provide additional Personal Information to fring. If you choose not to provide the additional Personal Information we request, you can still use most of the Site and Services, but you may be unable to access certain services.

Security

We have implemented reasonable security policies, rules and technical measures to protect and safeguard the Personal Information under our control from unauthorized access, improper use or disclosure, unauthorized modification, unlawful destruction or accidental loss. Nevertheless, fring is not liable for any damages resulting from any security breaches, or unauthorized and/or fraudulent use of your Personal Information. Employees and data processors that have access to, and are associated with the processing of your Personal Information, may have access to your Personal Information and usage records, and are obliged to respect the confidentiality of your information. Please be sure to keep your userID and password secure since this is necessary to retrieve your previous contact list, should you change phones.

Access/Accuracy

fring wishes to make sure that your Personal Information is accurate. You may check your profile and contact us at www.fring.com/help to add information, correct any incorrect information and delete information (except for the UserID).

Collection of Information by Third-Party Sites

Our Site and Services may use a third party to present or serve advertisements that you may see. These third party ad servers may use cookies, web beacons, clear gifs or similar technologies to help present such advertisements, and to help measure and research the advertisements' effectiveness. The use of these technologies by these third party ad servers is subject to their own privacy policies and is not covered by our Privacy Policy.

Links to Other Sites

Our Site and Services may contain links to other sites. Other sites may also refer or link to our Site and Services. We are not responsible for the privacy practices or the content of such other sites.

Commitment

Protecting your privacy online is an evolving area, and fring's Site and Services are constantly evolving to meet these demands. If you have any comments or questions regarding our Privacy Policy, please contact us at privacy@fring.com. While we cannot guarantee privacy perfection, we will address any issue.

Your Consent

By using any of the Site and Services, you consent to the terms of our Privacy Policy and to fring's processing of Personal Information for the purposes identified above. If you do not agree to this Privacy Policy, please do not use any of our Site and Services. We reserve the right, at our discretion, to change, this Privacy Policy at any time which change will be effective 10 days following fring’s publication of the modification, or providing the modification to you (by inclusion in a newsletter, general dissemination, or otherwise), whichever occurs first, and will apply to causes of action arising after the effective date of the change. Please check this Privacy Policy periodically for changes.. Your continued use of any of our Site and Services 10 days following the posting of changes to these terms or providing the modification to you, whichever occurs first, means you accept these changes. If any provision of this Policy is deemed invalid by a court of competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining provisions of this Policy, which shall remain in full force and effect.

Your California Privacy Rights

fring's policy is to share personal information only with the owner's informed consent. With your consent, from time-to-time, fring may provide its business partners with contact details for direct marketing purposes of relevant services, products, and programs. If you no longer wish your information to be shared, please let us know. If you have further inquires regarding fring's information sharing practices, please let us know. The designated contact for these queries is privacy@fring.com.

Last modified: September, 2011